Exit Intent Pop-Up
Understanding and using the Exit Intent Pop-up "Embed Method Type" option when getting your creative tag.
The exit intent pop-up embed method looks just like the regular pop-up method, but instead of automatically displaying the pop-up ad on content load, it loads the ad when the user goes to close the browser tab.
To set this up, simply create your placement and ad as normal, and then select the desired embed method from the drop down menu labeled “Embed Method Types”. This menu is located in the “Get HTML Tag” screen.